Marketing

Marketing

This page represents the initial efforts of creating a market strategy for OpenStreetMap. I suggest that we start by identifying a few markets that would benefit from having access to/contributing to the data, for example:

• Schools, see Education
• Universities , see Research
• GPS vendors
• Environmental organizations
• etc

Identify a few key organizations within each segment.

Try to answer questions like "Why should my company/organization join OpenStreetMap?". As the advantages of participating/contributing might vary, we should identify a set of benefits for each market segment.

Event when reaching 10.000 users/50 million nodes?

Media relations

As a general media strategy, it would be helpful to do the following:

• Maintain a contact database (trawling a newsagent is a good way to get this started)
• Maintain a press cuttings database (there is already the incomplete-looking OpenStreetMap in the press)
• Develop some key messages for re-use in press releases, interviews, etc.
• Share more information about press activities, coverage and relationships

See OSM in the media

See also

• Recruitment_Poster
• Flyer